Over the years, I’ve evolved from being a one-person production crew to focusing on creative direction and production leadership, stepping behind the camera when needed but always protecting the overall vision with a trusted team.

My work spans narrative-driven visual albums, animated lyric videos, promotional social content, and music videos—each rooted in a deep respect for storytelling, mood, and artist identity.

Whether working with no budget (which I have a wealth of experience of…) or on a multi-day shoot, I’m confident in what I bring to set and make everyone feel supported. I bring resourcefulness, clear communication, and an eye for detail. A (reformed) teenage fangirl and musician myself, I care deeply about helping people bring their projects to life.

What we make reflects how we show up in the world, and I take that responsibility seriously 🫡

some roles & responsibilities:

• Developing visual narratives and creative direction for music videos, visual albums, and animated lyric videos, often incorporating thematic easter eggs and moodboards to guide tone and storytelling.
• Overseeing all phases of production from concept development, shot planning, and prop sourcing to filming, editing, and color grading (while adapting to a variety of budgets and timelines).
• Directing and producing on set, fostering a collaborative environment for musicians, crew, and talent while maintaining artistic vision and shoot efficiency.
• Creating promotional and social media content, including Spotify Canvas loops, cover art design, and behind-the-scenes documentation to amplify project reach.
• Designing and executing VFX and animation, translating illustrated concepts into polished, dynamic visual elements aligned with the artist’s brand and message.

https://youtu.be/vypATiJWo0M?si=o532FUFuelOI7wfW

Client: Cassidi

"Apartment" Official Music Video

Role: Production Coordinator, Location Mgr, Creative Director, Producer, Videographer, Editor, Colorist

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https://youtu.be/DqmK23okHfk?si=epyYr1xFEEj_viEw

Client: Sizzy Rocket

“Cocaine by the Pool” Live Acoustic Video

Role: Videographer, Production Assistant

https://www.tiktok.com/@dezimusic/video/7528868124154744095?lang=en

Client: DEZI

Promotional Content for “Polly Pocket”, Spotify Canvas for “Chaos Mode” and Cover Art for “Venus in Gemini”

Role: Content Creator, Videographer, Editor, BTS Shooter, Designer (artwork)

https://www.youtube.com/watch?v=V6BAkYJ0C9s&list=PLU2QFrK1KnKbieA962YAx8nSSx3XliGwT&index=3

Client: Abrielle Scharff

"Pity Party" Official Music Video

Role: Production Coordinator, Videographer, Editor, Creative Director, Colorist

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https://www.youtube.com/watch?v=SYKZ0ktsKYc&list=RDSYKZ0ktsKYc&start_radio=1

Client: Donnie

"So What I Love You" Official Lyric Video

Role: Creative Director, Illustrator, Animator

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MORE ⤵️

“Going Steady (Behind The Album)” by Darryl Rahn - Location Manager, Production Coordinator, Director, Videographer, Editor, Colorist

“Permission” by Bairi - Graphic Artist, Colorist

“Old Me - Live & Acoustic” by Amori - Director, Videographer, Editor

“Don’t Feel Like Dancing” by ac demarco - Full Production + Music (personal music project)

“Whatever This Is” - KoKo Explained by Abrielle Scharff - Videographer, Editor, Colorist